Data & Analytics Leadership

I turn commercial strategy into governed data foundations and analytics that scale.

Data and analytics leader, 10+ years, global. I have built analytics ecosystems from zero across multiple industries, and the governed foundation a global commercial organization runs on today. I set the strategy, architect the work, and lead the teams that build it, staying hands-on in Python and SQL when needed.

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More about me
SourcesGoogle Ads, Facebook Ads, Reddit Ads, LinkedIn Ads, Bing Ads, GA4SystemsMarketo, Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, VeevaPlatformSalesforce Data Cloud, Databricks, Python, SQLActivationField, audiences, reporting, decisionsGoverned end to endLineage, quality and stewardship across every stage

Where I create value

My value is not limited to the models and dashboards I build. Those are the blocking and tackling; what sets the work apart is sitting between business strategy and the data beneath it, building the ecosystem that surfaces the few things leaders care about most, in a form they can act on.

It starts with leading and building the function itself, then goes deepest in the disciplines that follow.

LeadershipI build data functions from zero and lead the teams and stakeholders that scale them.Teams, agencies, global stakeholdersSee how I build and lead Patient findingA rare-disease patient-finding capability I architected and prototyped on synthetic data.AUROC 0.86, synthetic, not productionSee how it works Marketing & commercial analyticsI make marketing measurable, from first click to patient.Cost per acquisition, measured end to endSee the measurement work Analytics & MLCausal inference, forecasting, segmentation and machine learning aimed at a decision someone has to make.Hi-tech manufacturing and solarSee the modeling work Data governanceOne governed source of truth teams build on instead of around.Dozens of sources, hundreds of usersSee the foundation work

Building or scaling a data capability? Let's talk.

Open to conversations with executives and recruiters about governed data platforms, marketing measurement, and patient finding.

[email protected]linkedin.com/in/troynunez